Google Analytics Tips for SEO

  • Posted on: Oct 8 2016
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Google Analytics is one of the best programs to use when creating your SEO strategy. As software that allows you to look behind the scenes of your website, Google Analytics gives you a new perspective on how your website is doing, what it is being used for, and how people are finding your page. When it comes to SEO, this level of insight can help you better attract customers and increase your leads.

The three main areas that Google Analytics can help you improve your SEO strategy is through looking at search traffic, identifying keywords, and measuring the performance of your content.

  • Search Traffic

“Search traffic” refers to the number of people who are coming to our page from a search engine. As one of the primary traffic sources, search traffic tells us how people are getting to our page, specifically if they are coming from Google or another search engine search.

Search traffic is important because it tells us how well our pages are doing in results rankings. If we see a high level of traffic coming from search, we can assume our SEO strategy is working well. On the other hand, if we find that search traffic is low, we may need to make a change.

  • Identifying Keywords

Identifying the keywords to use in an SEO strategy can be one of the most difficult but crucial steps. When determining which keywords to use, you want to select a keyword that is frequently searched but is not already heavily diluted with competition.

Through the Google Analytics keyword tool, you can get better insights to which keywords are performing well and which you may want to consider targeting. Through this tool, the guesswork of whether or not a keyword is popular can be eliminated.

  • Content Performance

How well your content is performing will directly relate to your search traffic, so you will want to understand which areas are performing the best. Through Google Analytics, you are clearly able to see which content is performing the best.

Having a ranking of your content shows what your visitors are looking for, which keywords or topics are the most popular, and what you should focus your efforts on in the future.

Google Analytics is a powerful tool that can be applied to many different areas of running a website. With an understanding of these three areas, Google Analytics can help you build a strong SEO strategy.

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