Display Advertising Exam

When planning a campaign, the first thing that an advertiser should think about should be:

the advertiser’s goals


Which is benefit of using display advertising with Google to build brand awareness?

Expansive network of diverse sites


For an advertiser focused on branding, what are the key success metrics?

Reach and Frequency


A direct response advertiser would like to promote a new line of non-stick cookware that is being sold on an e-commerce site with a display ad. This advertiser should choose a landing page for the ad that features:

the entire new line of non-stick cookware


Which of the following is typically most important in measuring a direct response advertiser’s performance on the Google Display Network?

Conversions


A direct response advertiser is primarily interested in generating conversions from a display campaign. To get the best return on investment (ROI), this advertiser should use:

Conversion Optimizer


Which bidding option is best suited for an advertiser focused on branding goals?

Cost-per-thousand impressions


Why is recommended to separate Display Network campaigns from Search Network campaign?

Different campaign settings may be more effective on different networks


Which is a unique benefit of creating a separate campaign that is only targeted to the Google Display Network?

Allocate budget and control spend more effectively across campaigns


On Schedule Indicator (OSI) is:

The percent likelihood the campaign will deliver all impressions booked


An advertiser notices that a display campaign is receiving a large number of conversions at certain times and days of the week. Which feature would help this advertiser maximize the number of conversions received at the campaign’s current budget?

Ad Scheduling


Jackie is an advertiser that wants to target by using both Remarketing and Product Listings. What is the best targeting strategy for Jackie to execute this?

Create two campaigns: one targeted to “Display – Remarketing” and the other targeted to “Search – product Listings”


How long should advertisers wait after creating a new display campaign before analyzing its performance?

2-3 weeks


Which is the best type of campaign for advertisers to target a set of specific sites they’ve chosen?

Placement targeting


True or False: When an advertiser edits an ad extension within an Enhanced Campaign, then all the performance statistics are lost

False


Which tool is best suited to aid an advertiser that does not want to do the work of finding and bidding on placements?

Display Campaign Optimizer


When reviewing her display campaign, Gina sees that there are spikes in traffic to her site on weekdays from 10am to 1pm. With this data, which would help optimize her campaign?

Ad Scheduling